Where to Find Diverse Customers for Your Home Business

If you want to reach more people with your business, it's important to know where different cultural groups spend their time online.

Recent research from Collage has shared some useful facts about how multicultural audiences use media.

• YouTube is a Favorite: Black and Asian viewers love YouTube more than any other platform. Black viewers spend 45% of their time on YouTube, and Asian viewers spend 48%. They trust YouTube more than other platforms.

• Almost Everyone Uses Social Media: About 95% of all people use at least one social media app. This number is even higher for Hispanic viewers, with 99% using social media.

• WhatsApp is Popular with Hispanics: WhatsApp is a big deal for Hispanic audiences. 61% of Hispanic viewers use WhatsApp, compared to 27% of all people surveyed and only 15% of white respondents.

• Hobbies Influence Media Choices: What people like to do in their free time affects what media they watch the most. For example, 56% of Hispanic and Asian viewers choose media based on their hobbies, while 51% of Black viewers and 45% of white viewers do the same.

These insights show that different cultural groups use different media in unique ways. By understanding where your multicultural audiences are and what they like, you can better reach them and grow your business from home.

More details here: MediaPost Article