• Alun Hill
  • Posts
  • Most Brand TikTok Videos Don’t Get Noticed: Here’s Why

Most Brand TikTok Videos Don’t Get Noticed: Here’s Why

Author

Alun Hill
December 21, 2024

Many brands are using TikTok to reach customers, but most of their videos aren’t successful.

Research shows that 84% of brand videos on TikTok don’t create strong emotions, grab attention, or help people remember the brand.

Why It’s a Problem:

  • Low Engagement: Most videos aren’t interesting enough.

  • Missed Opportunities: Brands aren’t getting the results they want from TikTok.