Fake Reviews Make People Trust Social Media Posts More

Many people worry about fake reviews online.

In January 2023, a study by Bazaarvoice found that three out of four consumers are concerned about fake reviews.

Because of this, people are turning to social media like TikTok and Reddit to find real opinions about products.

Why It Happens:

• Fake Reviews on Websites: Some companies post fake reviews on their websites, making products look better than they are.

• Looking for Real Opinions: People want honest reviews, so they go to social media where real users share their thoughts.

What to Do:

• Get Real Reviews: Make sure your customers leave honest feedback.

• Show Real Stories: Share genuine experiences from real customers on your social media.

Read more: eMarketer Article