About This Book
Story marketing remains the number one way to get new customers – customers who already feel warm to you BEFORE they buy.
By replacing the old-fashioned ‘buy this’ message of many marketing campaigns, story marketing tells the customers a story.
They already feel that you are the perfect match for them.
This results in them wanting to connect with you – and all with ZERO marketing costs.
You Will Learn About:
- The essentials of storytelling:
Discover the basics of good storytelling and how to apply them to your marketing campaign.
- Connecting with customers:
Learn where to find customers and how to fully engage them.
- Refining your brand:
Discover how to correctly conduct a full survey of your brand, in preparation for creating your marketing campaign.
Building your story: Learn how to get started on your story, after identifying the theme, your characters, and your intended outcome.
- Building your story:
Learn how to get started on your story, after identifying the theme, your characters, and your intended outcome.
- Polishing your story:
Discover the most effective editing processes, turning your very first draft into an effective story marketing piece.
Story marketing remains the number one way to get new customers – customers who already feel warm to you BEFORE they buy.
By replacing the old-fashioned ‘buy this’ message of many marketing campaigns, story marketing tells the customers a story.
They already feel that you are the perfect match for them.
This results in them wanting to connect with you – and all with ZERO marketing costs.
