Posted by Alun Hill 
Let's face it. Times have changed and the way people look for new products and services has changed. Think about it - when was the last time you picked up a phone book to search for a local merchant? If you are like most people, you probably have the Yellow Pages put away in a drawer / the waste...
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Posted by Alun Hill In the past few months Google has really upped the game in terms of manually and algorithmically adjusting for what they deem to be artificially inflated or “over-optimized” online marketing tactics. Such updates and events include Panda, the notice of death detection and a Penguin web spam algorithmic...
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Posted by Alun Hill Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking Back At Larry Page’s First Year At Google’s Helm Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role...
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Posted by Alun Hill Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s March Updates: Anchor Text, Image Search, Navigational Search & More Google’s latest round of search quality updates is now available, and — at the risk...
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Posted by Alun Hill When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore. So if you’re still figuring out how to make...
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Posted by Alun Hill Google’s ongoing Panda updates are geared to bring websites with high-quality content to the fore and to penalize sites of lower quality, especially when they are merely regurgitating content from other sites. That dynamic may make it especially challenging to sites with affiliate relationships...
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Posted by Alun Hill Webmaster Level: Beginner to Intermediate To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all of you (our...
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Posted by Alun Hill 
You've finally done it. You are in possession of the hottest video the internet has ever seen. It combines the incomprehensibly viral nature of Rebecca Black's vocals with the undeniable epicness of the latest Game of Thrones trailer. Phone this one in, people-- this video is going to sell...
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Posted by Alun Hill John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people...
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Posted by Alun Hill One of the most-discussed tactics from SES New York 2012 was how to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you. Here's a step-by-step guide to letting broad, phrase, and exact match find valuable keywords. Step...
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