Video Blogging To Grow Your Business

As you already may know, videos are the most popular type of media on the web today.

More and more people are looking for a video to watch than simply reading an article.

With the written word, there may be misinterpretations as compared to watching a video. People like to have visuals to help them understand something better.

Think about this: YouTube is the second largest search engine on the World Wide Web today.

Millions upon millions of visitors go to YouTube every day to watch a music video, something entertaining, or even something informative.

Because videos are so popular, many people have vlogs (video blogs).

You don’t even need to invest in a website for uploading your videos.

If you have a YouTube channel, that can be your vlog.

YouTube has many ways to help you monetize your videos, so you definitely want to use YouTube and your own site together.

There is more than one way to make money with YouTube.

You can either put up a video with a backlink to your site, to an affiliate site, or you can become a partner with them and make money with ads.

As an experienced marketer, you know how important video is today.

I have touched on using video in other articles, but now I want to go more in depth.

Let’s start by talking about different types of videos you can make, which will encourage people to check out your site.

This will be a way to make income before you use more technical approaches with your videos.

For starters one of the highest searches for videos is a tutorial.

Say someone wants to build a website for themselves and they don’t know how to do it.

They will search YouTube for a tutorial on it.

They will watch step by step as someone shows them by screen cast how to build a site from beginning to end.

Tutorial videos are not limited to just showing someone how to build a website of course.

You can also demonstrate a product for people.

If you are selling a tablet computer for example, you can show people some of its features and what it can do and how to use it.

How well you explain the product and how to use its features will depend on whether people will tune in and watch your videos.

If they like what they see, they are more likely to check out any other videos you have on your channel.

A great presentation about not just the computer, buy any product you can demonstrate will give people more of an incentive to purchase it.

Since you are the one who created the demonstration, they are more likely to buy the product from you.

There are many other subjects and niches you can vlog about.

If you keep a journal of your travels, you can turn it into a video journal. Make it exciting and give people interesting facts about the places you visit.

You can film yourself walking around or you can make a slide show of pictures.

However, people will more likely watch a video of you walking around.

Another vlog can be website reviews.

These websites can be ones that you are an affiliate for or they can be sites that people are interested in and you want to share your experience with them.

After people watch the video, you want to direct them to your site where they can learn more.

So give them enough information at the start, but not everything they need to know.

You want to encourage them to learn more by visiting your site.

Commercials are another great idea still as popular as they were when TV was invented.

You can make your own commercial by simply being a spokesperson for your product or affiliate program.

No matter how you put it together, if you grab the interest of your target audience, it should work out for you just fine.

You can use a video to provide certain information to a viewer and give them the option to purchase or request more information in the end.

This is where a squeeze page comes in handy.

If you like, you can put a video on the squeeze page, or just have them click a link to take you to the page after viewing the video.

Whatever way you choose to do it doesn’t matter as long as you can encourage people to give you their information so they can now be on your list.

Some people out there may have very large lists of clients.

One thing you can do is to start a joint venture with those people. You can charge a fee for others to use your video on their site, or you can cross promote each other’s products or services.

This gives you more exposure and traffic to your vlog as well as exposure for your partner.

It’s a win-win situation.

One more idea for creating videos is to give people tips and advice.

Start a tip of the week vlog to keep people tuning in to your show.

Keep the tips related to your niche, and never give them too much information to take in.

Keep it short, simple and to the point.

So as you can see, thinking outside of the box is essential to attract people to your product or service with this method.

It really isn’t hard to do, and there are lots of resources available on the web today that will help you create you video blog.

If you want to grow your list, then consider partnering with other marketers.

There are endless possibilities with vlogging.

Take some of the information here and begin your journey today!

Outsourcing: Why Expect The Best?

Overall, good intentions are good and are appreciated in advance.

Everyone generally does the best they can with the resources they have.

However, in this practical world where bills have to be paid, only results count and sometimes we have to be ruthless when it comes to who we pick and what we want from our business.

This is especially important when outsourcing.

As Internet Marketers, we tend to use freelancers to create things for us.

It’s usually the boring stuff or stuff we are not brilliant at ourselves.

Articles, SEO, content creation; all of these manual tasks tend to be much better when we have people doing it for us. ‘Experts’ if you will.

That way, we save time, sometimes money and we get what we want.

The customers get what they want to and everyone is happy. But not always.

Unfortunately, online – everyone claims to be an expert and our biggest mistake is to invest in lower quality content and produce because it is more cost-effective. In short, it’s cheaper and we get more.

That sounds like sound business sense, but it’s often not.

In fact, I have heard increasingly that ‘content is king’ and our readers want something of value and originality in order to be persuaded to buy, to read and to stay with us for longer periods of time.

The problem is, due to the increasing availability of outsourcing companies abroad where writers are employed at lower rates for bulk content (for example), we tend to get the quantity but not enough quality.

If quality suffers, we end up not achieving our goals just because we tried to cut costs.

This can cause angry customers, decreased repeat business and a reputation for low quality. Content requires time, research, full grammatical ability and genuine flair in order to captivate an audience.

If readers are exposed to this shoddy workmanship, they’ll know you’ve invested little into them and as a result they will not trust you to look after them. It’s not rocket science.

If the selling material sucks, it’s likely (in their heads) that your products may suck too. That’s bad business.

Two main issues for Internet Marketers with outsourcing I have heard over the years are these:

Reduced Control:

If you outsource to a foreign country or another company, you lose complete control over any labor, writing and manufacturing. If you can’t monitor it, you can end up with lower-quality products.

Why? Because for a lower price, the standards of hiring are lower too. Many are unqualified to begin with.

Also, when you don’t directly interact with the people making your products, you are faceless to them and so they may be less loyal to the company and have a reduced incentive to produce good work within a reasonable time frame.

This is why it is essential to seek out higher quality and possibly independent writers (for example) who know what they’re doing, will research your aims and objectives and deliver on time and in the correct English required.

Grammar, flow, detail and succinctness are all important here.
Language/Cultural Barriers

Have you ever been on the phone to a helpline or customer service line and had to explain yourself to someone who you really don’t understand and equally cannot understand you?

This is not being mean, it is just fact. When companies outsource to another country, language barriers can be a problem.

Customers may have difficulty communicating their needs and in return, workers cannot competently explain issues to customers or fulfil requirements to your tailored needs.

This can result in lower customer satisfaction, poor customer service and a loss of business altogether. This shows especially in writing tasks.
Secondly, if you are outsourcing abroad, the culture may be different and so if you are preparing funny, political or even just figurative works, the language and meaning may be lost in translation.

Figures of speech can cause huge misunderstandings and confusion.

The bottom line is mass produced junk will send off warning signals to your followers, customers and potential clients.

They want you to spend more so they can receive more. That doesn’t mean being silly with your money and going out to hire Stephen King. It does not need to be ridiculous, just well thought out.

Think about it. You can save money and make less from lack of quality or invest a little higher and make your investment back with the return from happy buyers – you choose.

We are brought up with this idea of ‘free’.

Free tools, free sites, free whatever. But free is not always what we need. Sometimes we have to believe that we are worth more, that our clients deserve the best and that for that reasoning – we will get the best back.

Business is cyclical – you will get out what you put in. This premise never changes no matter what you do in life, remember that.

If it happens anywhere else in life, we’d not tolerate and/or favor anyone that would tell you what you want to hear whilst never meeting your expectations.

That would make you angry, cheated.

Well, that’s how your customers feel too.

Get smart – think bigger and you will be bigger.

Make Your Customers Feel Very Important

Making your customers feel like they are more than just a buyer is not that difficult. As you always do, thank them for their business, but there is more that you can do. Thanking them is one thing, but remembering them on a special occasion is a plus.

No one will get to know their customers overnight, so it is great to get to know them and find and in doing so, you can find out more about them. Since they are your customers, you do know at least something about them because they like the products and services you offer.

Do keep in mind; you should never assume that they always want the same things. You probably think you know what your customers want but you cannot be 100% sure. One of the main reasons businesses fail is because they are trying to create demand where there isn’t any. Also, businesses will build themselves around ideas that are untested and unproven. Those ideas will make it hard to attract even a small percentage of customers.

Always give them what they want, and always do what you say you will do. If you say you will give them something for free, make sure they get it. Don’t say they will get it and then they are waiting for it and it never arrives. Or if you say the product will be delivered by a certain date, make sure it is. People won’t want to buy from you if they are misled. If you are not able to deliver something by the promised date, let them know why; don’t make them wait.

Aside from delivering what you promised, it is a good idea to create and personalize loyalty programs. For instance, if you are an Internet marketer or blog owner, you can create programs where customers receive a discount after earning so many points. They can earn points when they buy from you or refer people to your business.

Staying connected is really important too. You don’t want too much time passing where the customer never hears from you. Every now and then, you should send a letter to your subscribers and customers giving updates or good news or something they may find interesting. Always have something prepared to send and schedule it with your autoresponder. That way you can never forget to do it.

This may sound funny, but give a little favoritism to your buyers. While you always want to get new customers, you cannot forget about people who already buy from you. Make them feel as if they are really important by creating a loyal customer or VIP program.

One thing I learned through experience is reach out to them when they have a birthday, or if someone is getting married or having a baby. Of course you will only know as much information about someone as they will tell you, but use what you do know about them and let them know you are thinking about them.

Lastly, the way you handle customer service is crucial. If someone has a problem or a concern, always stay level headed. Never make excuses. You know and they know that you have more than one customer, but people always feel as if they are the only one. Give them that personal touch.

Now you have some tips to help you make your customers feel like they want to do business with you. The more you practice these skills, the better you will become as a business owner and your customers will want to continue to buy from you over and over again. I hope that you will now apply these skills to real life situations.

This article is from the December 2015 newsletter.

October Newsletter – Talking About Business – 70 Pages

The Top Ways to Build a Powerful Business Presence on Social Media
page 10
Why Email Marketing Will Rise in 2015 and How You Can Leverage Your Strategies
page 16
6 Ways to Whet the Appetite of the Reader When Creating Article Headlines
page 21
10 Best Landing Page Tips & Tricks
page 28
Top 10 Ways to Get More Customers from Your Blog
page 33
Top 5 Ways to Massively Grow Your Pinterest Audience
page 38
Retouching A Stable Affiliate Marketing Plan
page 42

and much, much more in 70 pages.

Download the latest issue here: October Newsletter

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