25 Unusual But Effective Split Testing Ideas You Can Try Immediately!

25 Unusual But Effective Split Testing Ideas You Can Try Immediately!

Even the smallest changes can sometimes result in the biggest increases to your conversion rate.

Take the headline split test, for example. Headline A, B and C are tested against each other.

Headline A converts at 1%, Headline C converts at 2.5%, and Headline B converts at 4.9%.

Hmmm, which one should you pick?

The choice is obvious, you go with Headline B.

But what if you hadn’t split tested?

You would never have known.

Just imagine: You write a terrific headline, which happens to be Headline A.

It looks like a sure winner, so you don’t bother to test.

And sure enough, it converts at a respectable 1%.

BUT, if you had tested, you would have chosen Headline B.

And for every 100 people who hit your site, you would have made 3.9 more sales.

If your product sells for $47, that’s another $183.30 you would have earned for every 100 visitors.

But you didn’t test, and so you didn’t know, and so you lost thousands of dollars.


Testing might seem like an irritation, but there are few things that can pay off as handsomely as a simple split-test.

That’s why I’ve made a list of things you might want to test in your next sales letter or even in your next email. I’ve left out the common things like headlines, pre-headlines, sub-headlines and calls to action. You already know about those. But have you thought about testing these?

  1. Various bonuses tested against each other and against no bonus
  2. Person next door tone versus formal business tone
  3. Header versus no header
  4. Placement and look of testimonials
  5. Adding more images, arrows, underlining, etc.
  6. Adding/changing the text underneath the images
  7. For low priced items – Placing the price at the top (beginning) versus at the bottom (end)
  8. A soft sell versus a hard sell approach
  9. Adding more call to actions throughout
  10. The design of the page itself
  11. Wording directed to your best customer versus more generic copy
  12. Changing the color scheme
  13. Changing the color or text on the order button
  14. Variations on your product image(s)
  15. Variations on your product image size
  16. Variations on your product image location(s)
  17. Renaming your product
  18. Focusing on benefits versus focusing on the pain of no solution
  19. Placing bullets closer to the beginning versus further into the page
  20. Focusing on one major benefit versus a laundry list of benefits
  21. Having all copy or video on one page, versus using steps with a progress indicator
  22. A trial offer versus asking for the entire sale up front
  23. Sales – a percentage off versus a dollar amount off
  24. Coupons versus sales
  25. And perhaps the most interesting of all: Using dark emotions like jealously or revenge to get the sale [“You know that snobby woman at your child’s school who thinks she’s so terrific? Right now she is praying you NEVER get this program, because if you do you’ll lose that weight and look ten times better than her. Imagine how envious she’ll be then!”] Heh heh.

Mind you, this list is to get you thinking and moving in the right direction.

There’s no way you’re going test all of these things unless you’re a compulsive profit-seeking entrepreneur who can’t rest until you’ve got the most finely tuned sales presentation in the history of the world.

For the rest of us, pick and choose what you test.

If you haven’t already, start with the basics like your headlines and calls to action.

Then choose something from this list and see if you can’t boost your conversion rate even higher.

To stay motivated, do the maths to find out how much more you will earn on every 1,000 visitors for every tenth of a point you increase your conversions.

Write this number down and post it where you’ll see it.

Then every week, or every day if you’ve got the traffic, test something new.

There’s no easier or faster way to give yourself raise after raise than continually split testing.

Affiliates: 5 Ways to Make An Extra $500 Every Week

Affiliates: 5 Ways to Make An Extra $500 Every Week

Boil down all your efforts and there are essentially 5 ways that simple changes can earn you more money each week if you’re an affiliate.

  1. Cut your costs. If you’re buying traffic, don’t rest until you find the highest converting traffic for the best price.
  2. Increase the profit you make on each sale. If you’re a good affiliate who can bring the sales, ask product owners to pay you a higher percentage. It costs nothing to ask, and often times they’ll be happy to bump you to a higher level of pay because they know it still means more leads and more long term profit for them.
  3. Get more traffic to the offers you’re promoting. If you’re always building your email lists, then you can mail your new promotions to those lists. The more you list build, the more traffic you can send. Create funnels with paid advertising that pay for themselves with the immediate commissions you earn, then continue to promote to these prospects while delivering value. You’ll become known as an affiliate who sends large quantities of high converting traffic, which can also help you with negotiating higher commissions.
  4. Increase your conversion rate. As an affiliate you can’t do much about the conversion rate of sales pages, but you can still get more sales by doing the following: Become a trusted expert in your niche that people listen to. This way, when you recommend a product your readers will buy it, regardless of the sales page. Other tricks are pre-selling – that is, using your own emails, blogposts and pre-sell pages to pre-sell your readers before they ever hit the sales page. This method works hand in hand with being the niche authority they trust.
  5. Build your list. I mentioned building your own lists earlier, but this needs to be touched on again. If you are sending traffic straight to an offer, you are missing out on the serious income you can earn by list building. When you send your traffic first to your own squeeze page and then to an affiliate offer, you can get paid to build your list. Then you work on building trust with your list and continuing to find great products you know they will love.

What to do right now:

If you’re not already building your own lists, start immediately.

This is the single most important thing you can do to ensure you not only make more money, but also make money long term and in a stable, reliable and secure fashion.

Remember, product owners can pull or change their offers any time they choose.

But when you own the list, you own the power to send traffic anywhere you want, whenever you choose.

And that is financial security.