Posted by Alun Hill 
Let's face it. Times have changed and the way people look for new products and services has changed. Think about it - when was the last time you picked up a phone book to search for a local merchant? If you are like most people, you probably have the Yellow Pages put away in a drawer / the waste...
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Posted by Alun Hill 
I've never been able to work out how you can get a job as a signwriter - and yet be unable to spell. But, suppose you're marketing a property - as these idiots are. Half a million quids worth of building and land. Lots of commission at stake. You'd think someone would go and look at their...
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Posted by Alun Hill 
Do business, get free help, get recruits, be recruited, the professional way on LinkedIn. Just a few "tweaks" with LinkedIn can mean the difference between huge success and massive failure. However, these tweaks are not obvious - nor are they well publicized! In this full color illustrated...
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Posted by Alun Hill 
Ever wondered what it takes to optimize a landing page successfully? Before we answer that question, let’s look at some key advantages of having a properly optimized landing page: Helps you deliver a focused sales pitch that is customized to your target audience. Gives your visitors a valid...
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Posted by Alun Hill
Facebook Fan Pages can be a very useful tool for increasing visitor numbers to your website. Fan pages are better than profile pages because of the ability to have “Fans” which will constantly be updated on their feeds by whatever you post on your Fan page. The way to draw massive traffic through...
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Posted by Alun Hill 
In this episode, I look at a leaflet from Prudential, dropped through my door - and get very confused! Learn from companies of this size and their mistakes - so that your marketing is really effective!
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Posted by Alun Hill 
In this episode, I examines a direct mail shot from BusinessWeek - or is it Bloomberg? I shows some simple mistakes that they make - and show how this could have been greatly improved. You can learn from their mistakes - no matter how big or small your marketing budget is!
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Posted by Alun Hill 
In this episode, I quickly spot a major error in a Lovefilm direct mail piece. This is one of those simple errors - but one which will ruin response rates. Watch and learn, please, anyone who is in marketing!
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