Want A Successful Business? You Must Have A Have a Clear Plan!

When you go on a trip, typically you get out a map or you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner.

You don’t just strike out without any idea of where you’re going or how you’ll get there.

The same thing should be done when you start a business.

Map out a plan, starting with the end. Where do you see your business when it’s most successful? How can you ensure that you get there in a reasonable amount of time?

In order to make the plan, ask the following questions:

* Who Are You? This question really has two parts; one, who are you personally and two, who is your business? How you want the public (and customers) to view you as a business is important, because it can inform how you proceed with every aspect of your business.

* What Do You Offer? It’s true that you offer something that can easily be named, xyz service or xyz product, but what you really need to answer is what solutions are you providing? Is it freedom? Is it time? Is it something else? If you can answer that, you’ll be able to move your business forward faster.

* Who Is your Customer? Customer identification is an important part of owning and running a successful business. It doesn’t end once you figure out who your customer is either, because you will need to continue to study them over time. Try creating a customer avatar so that you can look at it and know exactly who you’re doing it for.

* What Differentiates Your Offering? Usually, someone else is offering something like yours or close to it. But, there is always something that makes yours stand out from anyone else’s. What is that thing? How can you emphasize the thing that makes yours better, different, or special?

* How Will You Deliver It? It’s important to know the means by which you’ll get your product or service to your audience. Without knowing that, it will be difficult to succeed in your business. Work out these plans in advance.

* How Many Do You Need to Deliver for Success? One thing many business owners forget to do is figure out how many widgets they need to sell (or hours if you’re in a service business) to break even, and then how many to be successful. When you know this answer, you can break that down to how many a day you need to sell. That then helps inform the rest of your plans.

* What Is Your Timeline to Profitability and Success? Once you know all the other information, it will be easier to determine how long it will take for you to be successful. Knowing that info you can start from the date you want to show your first dollar profit, going backwards and entering in the actions you need to take each year, month, week, day and even if you wish hour of your day.

When you answer these questions seriously, you can easily create a workable daily plan of action.

Before you know it, you’ll be successful because you have a clear plan.

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What Does It Really Mean To Brand Your Business?

You probably know that you’’re supposed to brand your business but maybe you’’re not entirely sure what that means.

In fact, some people believe that a logo is all you need to brand a business.

However, while a logo does play a role in your brand, it is not your brand. It’s a visual representation, that’s all.

So let’’s take a look at what it means to brand your business.

Once you have a solid understanding of the concept, you’’ll be in a better position to create a brand and to communicate it effectively.

What Branding Is

Branding is the process of creating a unique name, message and image in a consumer’s mind.

The goal is to differentiate yourself from others in the market and to attract and retain customers.

As you can see, branding is no small task.

You not only have to create a “brand,” you also have to communicate it effectively.

Branding is a process.

There are actually many elements that go into a brand and many ways to communicate your brand.

* Logo

* Personality –- the “voice” you use in your content and marketing pieces

* Website colors, header, and layout

* Mission

* Marketing message

* Images used in content and marketing materials

Your brand is communicated through every single action your business takes.

It’’s communicated on your website, in your content, in marketing materials, in social media posts and with any interaction you have with a prospect or customer.

Branding is communicated both online and off.

As you can see, your brand is an essential element of your marketing success.

How To Use LinkedIn To Engage With Ideal Customers, Partners And Attract New Opportunities

In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities.

In this edited excerpt, the author briefly describes the seven different ways you can use LinkedIn to attract new job applicants.

LinkedIn offers a number of paid solutions for companies who do a lot of recruiting.

Let’s explore these options in more detail, so you can see how they can help you build a premier organization with the very best employees.

This premium subscription is designed for large companies that are constantly searching for the best talent.

Some of the benefits of the LinkedIn Recruiter Corporate Edition subscription include:

By using the LinkedIn Job Board, you can expand your search for candidates to passive candidates using the Jobs You May Be Interested In widget.

Letting LinkedIn members see what other opportunities are out there in a subtle manner catches their eye so they explore the new opportunities.

Companies that post jobs in the LinkedIn Jobs Network also have the ability to measure the impact of their job postings through LinkedIn’s job analytics, which helps you understand exactly which types of candidates your jobs are reaching and lets you see who’s viewing your jobs by role, company, geography, and more to ensure you’re reaching the best professionals.

Full article here: 7 LinkedIn Tools for Recruiting New Employees

 

50 Quotes On Leadership That Every Entrepreneur Should Follow

Here’s the top 50 leadership quotes that every entrepreneur should follow.

Every entrepreneur knows that the success of their business ultimately rests on their shoulders.

Yes, the product you build and the team you hire are important, but your ability to lead is what carries your company.

With that kind of pressure, it’s easy to feel stressed, lonely and overwhelmed at times.

Every great leader has faced a challenge that defined their greatness, which is why we often turn to their advice when needed.

Whether you’re an entrepreneur, business owner, or team leader, here are 50 inspirational quotes on leadership for when you need a little pep talk.

Click below for all 50 quotes.

Alun Hill

Full article here: www.entrepreneur.com