White Paper – Business Software

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White Paper – Business Software

What Does It Really Mean To Brand Your Business?

You probably know that you’’re supposed to brand your business but maybe you’’re not entirely sure what that means.

In fact, some people believe that a logo is all you need to brand a business.

However, while a logo does play a role in your brand, it is not your brand. It’s a visual representation, that’s all.

So let’’s take a look at what it means to brand your business.

Once you have a solid understanding of the concept, you’’ll be in a better position to create a brand and to communicate it effectively.

What Branding Is

Branding is the process of creating a unique name, message and image in a consumer’s mind.

The goal is to differentiate yourself from others in the market and to attract and retain customers.

As you can see, branding is no small task.

You not only have to create a “brand,” you also have to communicate it effectively.

Branding is a process.

There are actually many elements that go into a brand and many ways to communicate your brand.

* Logo

* Personality –- the “voice” you use in your content and marketing pieces

* Website colors, header, and layout

* Mission

* Marketing message

* Images used in content and marketing materials

Your brand is communicated through every single action your business takes.

It’’s communicated on your website, in your content, in marketing materials, in social media posts and with any interaction you have with a prospect or customer.

Branding is communicated both online and off.

As you can see, your brand is an essential element of your marketing success.

How To Use LinkedIn To Engage With Ideal Customers, Partners And Attract New Opportunities

In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities.

In this edited excerpt, the author briefly describes the seven different ways you can use LinkedIn to attract new job applicants.

LinkedIn offers a number of paid solutions for companies who do a lot of recruiting.

Let’s explore these options in more detail, so you can see how they can help you build a premier organization with the very best employees.

This premium subscription is designed for large companies that are constantly searching for the best talent.

Some of the benefits of the LinkedIn Recruiter Corporate Edition subscription include:

By using the LinkedIn Job Board, you can expand your search for candidates to passive candidates using the Jobs You May Be Interested In widget.

Letting LinkedIn members see what other opportunities are out there in a subtle manner catches their eye so they explore the new opportunities.

Companies that post jobs in the LinkedIn Jobs Network also have the ability to measure the impact of their job postings through LinkedIn’s job analytics, which helps you understand exactly which types of candidates your jobs are reaching and lets you see who’s viewing your jobs by role, company, geography, and more to ensure you’re reaching the best professionals.

Full article here: 7 LinkedIn Tools for Recruiting New Employees


50 Quotes On Leadership That Every Entrepreneur Should Follow

Here’s the top 50 leadership quotes that every entrepreneur should follow.

Every entrepreneur knows that the success of their business ultimately rests on their shoulders.

Yes, the product you build and the team you hire are important, but your ability to lead is what carries your company.

With that kind of pressure, it’s easy to feel stressed, lonely and overwhelmed at times.

Every great leader has faced a challenge that defined their greatness, which is why we often turn to their advice when needed.

Whether you’re an entrepreneur, business owner, or team leader, here are 50 inspirational quotes on leadership for when you need a little pep talk.

Click below for all 50 quotes.

Alun Hill

Full article here: www.entrepreneur.com