Live Discussion: Talking About Joint Ventures (Audio & Transcript)

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Gary: Hey everybody this is Gary and we’re back for another edition of Brainstorming Counts.

And I’m going to go and bring Paul in right now and how are you doing today?

Paul: Doing great! Glad to be here!

Gary: Awesome.

I thought we might cover something that a lot of people are interested in and that’s joint ventures.

And initially I didn’t set out to do a joint venture with you, it just kind of happened.

I ended up buying into your coaching program because I wanted to get into your circle of influence, to get access to your list and start building up my own list and everything that way.

And it just kind of occurred to me after we started talking and stuff that maybe we could do something together and that’s kind of how all that happened, but for somebody that maybe doesn’t want to go that route, or somebody who is brand-new to Internet marketing but are fairly ambitious.

What would be some of the key things that you look for before agreeing to do a joint venture with somebody, that may be a little newer?

Paul: Yeah one of the things I look at.

I’ve always been pretty open to doing a joint venture with just about anybody.

I mean I’ve had somebody that as gone on to be very well-known Internet marketer and he well surpassed me, but he still credits me as one of the first people that reached out and help them out when he was starting out online.

And it was just one of those things were it felt right.

A person you could just tell by their attitude, by how hard they were working.

You could tell by, what they were willing to do and I’m open to give anybody a chance because I had a few marketers that gave me a chance when I was starting out.

So I’ve always got an open mind.

So as long as, for me what I look for, if they are willing, if they show that they are proficient in what they’re doing.

If they show the effort.

I mean this product was, for me in this situation.

It was just me agreeing to do an interview for this person and I was one of the very few markers, only a couple of people actually agreed to do an interview with them, and it was this first product that I was a part of that he actually made his first amount of sales online and the next thing you know, it got him going and he was able to quit his job and he started following what I was doing and it’s fun to hear that story because you just never know what kind of impact you can have.

And so for me I kind of look at what they have, what they are bringing to the table, their knowledge, like in your case you have those audio files that you came at me with and you had repurposed my PLR content in a different way that nobody else had.

So it was unique automatically, it was quality, really well done.

You’d obviously study the training that I do I’ve created some great sales copy.

And so that impressed me, so I felt like you had the knowledge and the ability to make it work.

And so I was super impressed with that.

Gary: Awesome, because one of the things that I thought I was weak in and probably still am to a certain degree.is copy and I think a lot of people feel that way and I was like wow, what’s the worst that could happen? He’s going to say it sucks and I have to redo it.

So that’s what I just figured I’d go ahead and kind of get a jump on it and send you what I had.

And just to get some of your feedback too, where can I improve and everything.

And it just so happened that, it was good enough first time around, a couple of minor changes.

I think for anybody who is listening, at least get the basics of copywriting down and have that ready to go if you are going to approach somebody, because personally I think that would be something that they might be looking for not necessarily.

It all depends on what Paul said, what you are bringing to the table.

So sorry go ahead.

Paul: Yeah it definitely does and that’s it.

That’s a really good point.

I loved what you said there about just putting it out there because you never know it took me a while to get my first sales page out there myself before I felt comfortable and it’s amazing, once you get it out there, you can always improve on it.

Your conversion rate is going to be zero, if it’s not out there and so I just tell people just get it out there and your sales copy stood on its own.

Obvious that’s what we used in the funnel, you know it integrated really well with what I had and see that’s the other thing you did that other people listening could do with somebody else they are looking to partner with.

See how you can integrate your offers, see how it fits right.

So you obviously took an interest in what I was selling, and you said okay well I’m going to take some of your PLR and you sell a lot of PLR.

So I’ve got 3 or 4 different products here now that you can now integrate into your funnel.

It was super easy for me.

It made sense, right, it made perfect sense, because you knew exactly what kind of products I promoted and you went there right with something that was relevant in that fit.

So, that’s another good approach.

The other thing I did that I’ve done before, so there is a marketer that I really wanted to get on his radar, while actually it was Eric Holmgren who we had partnered with, have done a lot with and Eric Coleman with the real guys and that really kind of burst me even further on to the scene once I teamed up with him, was I wanted to do a launch with him, but in order to get his attention.

I had to work at right.

It wasn’t that, and Eric was already one of my customers.

He was buying my PLR products, but I knew I had to impress him.

I had to show him that I was willing to work hard and so I vowed to myself that I’m going to be his top affiliate, so whenever he launched it, I did bonuses, I did whatever it took to sell his product.

I didn’t even have that big of a list at that time.

It was a decent size list it was very responsive but I did whatever I could to be his number one affiliate time after time, after time.

And so after a couple times obviously that got on his radar.

Then Jeff Wellman and I obviously we’re both going after it.

And he and I both teamed up with our list and we start winning these contest.

So we put in the effort, we put in the effort, and that was noticeable and that actually has impressed me with a few affiliates where there were people that maybe they didn’t have the largest list, but I could tell they were putting in a lot of effort, and they are sending traffic for me and got our attention.

I remember a launch I did where this elderly woman literally senior citizen age and beyond, she ended up being our top ten affiliate for one of our launches and she didn’t even have much of an e-mail list but she was doing review blogs and websites and you could tell the effort she was putting in and you better believe she got some free help and free coaching and free traffic out of us and exposure because she was putting in effort, and it’s just amazing how that makes a difference to people but putting in that, going that extra mile impresses people.

And another really cool strategy, this is something that anybody could do, it’s simple to do it doesn’t cost you a lot of money and a lot of time, but if there is a Internet marketing expert you really want to get attention to and I told you it really gets my attention where this has happened just a few times, is Go buy their product, if it’s a product that interest you, even if it doesn’t interest you, but hopefully it does.

If you are interested, buy the product and it doesn’t have to be their high ticket coaching program or anything crazy.

Just buy their $37 product or $10 product whatever it is, and then review it.

And if you like it give an honest video testimonial for it.

Not just a generic written testimonial but a good video testimonial about what you liked about that product and believe me or not, believe it or not that’s going to get you on the radar because that’s so out of the norm.

I do get testimonials for my products that I don’t get a lot of video testimonials or somebody put in the effort, and there is someone that does that for me and you better believe you get a little extra attension, when I see his name it’s like oh wow okay.

It’s just natural right, you see that.

And so that’s a simple way to get on the radar of somebody and it sounds funny, because it’s like you’re doing something nice to get their attention, but sometimes you got to do that because it’s different, it’s different from what everybody else is doing and it gets their attention.

So think of little things like that you can do.

Even gifts go a long way.

I mean there is there somebody that sends me brownies every single Christmas and it might cost maybe 20 bucks or 30 bucks but you better believe, I promote for him 5 or 6 times a year, and in those brownies always remind me.

A simple gesture, like sending brownies to me through the mail at Christmas, but it sticks with me.

And am I saying if you send brownies to every marketer they’re going to automatically be your best friend and promote? Maybe not, but you’re going to the attention of some people.

It’s out of the norm it’s different, so I actually remember.

And again this a little bit crazy, who’s going to do this, but I remember somebody that literally they took a, it was at the time of those audio players when they were coming out, like the zoom and stuff with the Zune, Microsoft Zune back in that era right.

It was like a $200 devices, it was like free iPod era.

And it was a $200 device at the time.

And they actually put the JV message on one of those things, they set it out I think to 100 JV it was.

And they actually had 100% promotion percentage out of each one of those JVs and they did a 7 figure launch.

So they spent 10 grand or whatever, or 20 grand whatever it was.

So that’s a lot of outlay of cash upfront but they ended up doing a 7 figure launch out of it because they send a gift that was different from what everybody else was doing at the time.

And I remember Frank Kern, really successful Internet marketer, he was talking about one time one of his more successful launches was basically like sending, I think it was a briefcase or a file folder or something to his affiliates, but it just stood out to people it was different.

I’m telling you if you want to be different nowadays, you don’t even have to send something fancy.

Send them a postcard in the mail and you will get their attention.

Because how often do you get mail that’s not a bill these days.

The mail is very rare right or not an advertisement something else.

So personal, handwritten postcard, you better believe that’s going to get my attention.

And maybe if you want to go the extra mile.

Maybe it’s a handwritten note and you have a $5 Starbucks gift card in there too.

Or, whatever the case is.

You don’t even have to send the gift card, but that gets, and I’ll put my address in after this, you guys can send me chocolate and gift cards and stuff! I am just kidding.

My point being, you can literally make yourself stand out, that’s I guess the point I’m trying to make here.

Make yourself stand out and it’s not that difficult to stand out.

You just have to put in that little effort to stand out and then get their attention.

Gary: Yeah that’s some great advice because if I would tell anybody anything.

And I’m not an expert by any means, but the one thing that I felt I needed to do.

I had to bring something to the table, you can’t just show up and it’s like well I got this PLR, a thousand other people have the same PLR.

You need to do something a little bit different with it.

I was actually in a Mariners game believe it or not when I think your e-mail went out for those five e-books that I turned into audio series.

And I looked at it and I was like, well I’m going to e-mail him.

First I got to get the audios done and that’s like massive amount of work.

I saw your other thing with the coaching thing, is like wow I know I can get his attention this way.

So I went ahead and spend the money and that was money well spent.

So if you’re out there listening, you’re not going to be able to just show up on somebodies doorstep if you don’t bring something to the table, especially the more well-known marketers.

So spend the time, getting some technical expertise, doing something that maybe they aren’t good at, and you can find all this stuff out, but just figure out what it is that will fit well with whoever you’re targeting and then just go for it because like I said, I wasn’t looking to do a JV with Paul when I initially signed up.

I was just looking for the mail to the list and it’s like here I got this and things just kind of worked out like they worked out once we started talking.

Paul: Yeah it was amazing how that worked out.

I’m glad you said you were at a Mariners game, obviously I’m a big fan too, so that’s fantastic.

And it is good, like I said you do have to bring something to the table.

It can be something small, it can be something big.

You’re just not going to, even myself I’m decently known in the space of Internet marketing, and I still have to work hard to get people to promote for me, even the more well-known guys and me.

Even people that still have a decent list that might be less known than me and you still have to put in that effort to stand out.

And sometimes that effort might be your product is different from what everybody else is doing.

I am in the PLR space and I’ve carved out a niche because I am one of the very few PLR creators that literally creates his own PLR content and everybody else out there, people ask me, they will call you nuts, you put in so much effort to make your PLR but that has made me where I’m at today.

That’s why they sell so well because of that reason, because I create it, because I put in the additional effort and it’s different, everybody else as a cookie-cutter approach, a lot of others, not everybody else but a lot of other sellers.

It’s the same outsourcer, the same look and feel, the same type of product and again those products are good.

A lot of them are good products.

So they actually do spend a lot of money in the outsourcing and it is quality, I’ll give them that, but it just doesn’t have that component that’s different.

Mine are unpredictable, people don’t know, they know they’re going to get quality but they can’t predict like when I see some other people launch a PLR.

I know what it’s going to be, it’s just going to basically just change the name of the product, and that’s it.

And with mine, it’s unique, it stands out and so that’s my point is not to boast about what I create but it’s how I’ve learned to be unique.

And that’s the same thing we did with The Real Guys brand.

Everybody knows us as the real guy, a lot of people know us as The Real Guys and people love that brand and why did they love it so much, because it’s unique, it’s different.

It was against the grain.

It wasn’t like everybody else out there at the time and people still talk about that to this day and it’s a brand name that sticks and so just be unique, be original.

Think outside the box.

Think outside the box.

Don’t try to follow cookie-cutter approach and it’s going to be amazing the results that might happen.

Gary: You have some great advice there, and I thing that’s going to wrap it up for today.

So I want to say goodbye from the Northwest and we’ll see you guys next time.

Paul: See you guys.

Thank you so much.

Brainstorming Counts

Gary: Hey everybody this is Gary and we’re back for another edition of Brainstorming Counts.

And I’m going to go and bring Paul in right now and how are you doing today?

Paul: Doing great! Glad to be here!

Gary: Awesome.

I thought we might cover something that a lot of people are interested in and that’s joint ventures.

And initially I didn’t set out to do a joint venture with you, it just kind of happened.

I ended up buying into your coaching program because I wanted to get into your circle of influence, to get access to your list and start building up my own list and everything that way.

And it just kind of occurred to me after we started talking and stuff that maybe we could do something together and that’s kind of how all that happened, but for somebody that maybe doesn’t want to go that route, or somebody who is brand-new to Internet marketing but are fairly ambitious.

What would be some of the key things that you look for before agreeing to do a joint venture with somebody, that may be a little newer?

Paul: Yeah one of the things I look at.

I’ve always been pretty open to doing a joint venture with just about anybody.

I mean I’ve had somebody that as gone on to be very well-known Internet marketer and he well surpassed me, but he still credits me as one of the first people that reached out and help them out when he was starting out online.

And it was just one of those things were it felt right.

A person you could just tell by their attitude, by how hard they were working.

You could tell by, what they were willing to do and I’m open to give anybody a chance because I had a few marketers that gave me a chance when I was starting out.

So I’ve always got an open mind.

So as long as, for me what I look for, if they are willing, if they show that they are proficient in what they’re doing.

If they show the effort.

I mean this product was, for me in this situation.

It was just me agreeing to do an interview for this person and I was one of the very few markers, only a couple of people actually agreed to do an interview with them, and it was this first product that I was a part of that he actually made his first amount of sales online and the next thing you know, it got him going and he was able to quit his job and he started following what I was doing and it’s fun to hear that story because you just never know what kind of impact you can have.

And so for me I kind of look at what they have, what they are bringing to the table, their knowledge, like in your case you have those audio files that you came at me with and you had repurposed my PLR content in a different way that nobody else had.

So it was unique automatically, it was quality, really well done.

You’d obviously study the training that I do I’ve created some great sales copy.

And so that impressed me, so I felt like you had the knowledge and the ability to make it work.

And so I was super impressed with that.

Gary: Awesome, because one of the things that I thought I was weak in and probably still am to a certain degree.is copy and I think a lot of people feel that way and I was like wow, what’s the worst that could happen? He’s going to say it sucks and I have to redo it.

So that’s what I just figured I’d go ahead and kind of get a jump on it and send you what I had.

And just to get some of your feedback too, where can I improve and everything.

And it just so happened that, it was good enough first time around, a couple of minor changes.

I think for anybody who is listening, at least get the basics of copywriting down and have that ready to go if you are going to approach somebody, because personally I think that would be something that they might be looking for not necessarily.

It all depends on what Paul said, what you are bringing to the table.

So sorry go ahead.

Paul: Yeah it definitely does and that’s it.

That’s a really good point.

I loved what you said there about just putting it out there because you never know it took me a while to get my first sales page out there myself before I felt comfortable and it’s amazing, once you get it out there, you can always improve on it.

Your conversion rate is going to be zero, if it’s not out there and so I just tell people just get it out there and your sales copy stood on its own.

Obvious that’s what we used in the funnel, you know it integrated really well with what I had and see that’s the other thing you did that other people listening could do with somebody else they are looking to partner with.

See how you can integrate your offers, see how it fits right.

So you obviously took an interest in what I was selling, and you said okay well I’m going to take some of your PLR and you sell a lot of PLR.

So I’ve got 3 or 4 different products here now that you can now integrate into your funnel.

It was super easy for me.

It made sense, right, it made perfect sense, because you knew exactly what kind of products I promoted and you went there right with something that was relevant in that fit.

So, that’s another good approach.

The other thing I did that I’ve done before, so there is a marketer that I really wanted to get on his radar, while actually it was Eric Holmgren who we had partnered with, have done a lot with and Eric Coleman with the real guys and that really kind of burst me even further on to the scene once I teamed up with him, was I wanted to do a launch with him, but in order to get his attention.

I had to work at right.

It wasn’t that, and Eric was already one of my customers.

He was buying my PLR products, but I knew I had to impress him.

I had to show him that I was willing to work hard and so I vowed to myself that I’m going to be his top affiliate, so whenever he launched it, I did bonuses, I did whatever it took to sell his product.

I didn’t even have that big of a list at that time.

It was a decent size list it was very responsive but I did whatever I could to be his number one affiliate time after time, after time.

And so after a couple times obviously that got on his radar.

Then Jeff Wellman and I obviously we’re both going after it.

And he and I both teamed up with our list and we start winning these contest.

So we put in the effort, we put in the effort, and that was noticeable and that actually has impressed me with a few affiliates where there were people that maybe they didn’t have the largest list, but I could tell they were putting in a lot of effort, and they are sending traffic for me and got our attention.

I remember a launch I did where this elderly woman literally senior citizen age and beyond, she ended up being our top ten affiliate for one of our launches and she didn’t even have much of an e-mail list but she was doing review blogs and websites and you could tell the effort she was putting in and you better believe she got some free help and free coaching and free traffic out of us and exposure because she was putting in effort, and it’s just amazing how that makes a difference to people but putting in that, going that extra mile impresses people.

And another really cool strategy, this is something that anybody could do, it’s simple to do it doesn’t cost you a lot of money and a lot of time, but if there is a Internet marketing expert you really want to get attention to and I told you it really gets my attention where this has happened just a few times, is Go buy their product, if it’s a product that interest you, even if it doesn’t interest you, but hopefully it does.

If you are interested, buy the product and it doesn’t have to be their high ticket coaching program or anything crazy.

Just buy their $37 product or $10 product whatever it is, and then review it.

And if you like it give an honest video testimonial for it.

Not just a generic written testimonial but a good video testimonial about what you liked about that product and believe me or not, believe it or not that’s going to get you on the radar because that’s so out of the norm.

I do get testimonials for my products that I don’t get a lot of video testimonials or somebody put in the effort, and there is someone that does that for me and you better believe you get a little extra attension, when I see his name it’s like oh wow okay.

It’s just natural right, you see that.

And so that’s a simple way to get on the radar of somebody and it sounds funny, because it’s like you’re doing something nice to get their attention, but sometimes you got to do that because it’s different, it’s different from what everybody else is doing and it gets their attention.

So think of little things like that you can do.

Even gifts go a long way.

I mean there is there somebody that sends me brownies every single Christmas and it might cost maybe 20 bucks or 30 bucks but you better believe, I promote for him 5 or 6 times a year, and in those brownies always remind me.

A simple gesture, like sending brownies to me through the mail at Christmas, but it sticks with me.

And am I saying if you send brownies to every marketer they’re going to automatically be your best friend and promote? Maybe not, but you’re going to the attention of some people.

It’s out of the norm it’s different, so I actually remember.

And again this a little bit crazy, who’s going to do this, but I remember somebody that literally they took a, it was at the time of those audio players when they were coming out, like the zoom and stuff with the Zune, Microsoft Zune back in that era right.

It was like a $200 devices, it was like free iPod era.

And it was a $200 device at the time.

And they actually put the JV message on one of those things, they set it out I think to 100 JV it was.

And they actually had 100% promotion percentage out of each one of those JVs and they did a 7 figure launch.

So they spent 10 grand or whatever, or 20 grand whatever it was.

So that’s a lot of outlay of cash upfront but they ended up doing a 7 figure launch out of it because they send a gift that was different from what everybody else was doing at the time.

And I remember Frank Kern, really successful Internet marketer, he was talking about one time one of his more successful launches was basically like sending, I think it was a briefcase or a file folder or something to his affiliates, but it just stood out to people it was different.

I’m telling you if you want to be different nowadays, you don’t even have to send something fancy.

Send them a postcard in the mail and you will get their attention.

Because how often do you get mail that’s not a bill these days.

The mail is very rare right or not an advertisement something else.

So personal, handwritten postcard, you better believe that’s going to get my attention.

And maybe if you want to go the extra mile.

Maybe it’s a handwritten note and you have a $5 Starbucks gift card in there too.

Or, whatever the case is.

You don’t even have to send the gift card, but that gets, and I’ll put my address in after this, you guys can send me chocolate and gift cards and stuff! I am just kidding.

My point being, you can literally make yourself stand out, that’s I guess the point I’m trying to make here.

Make yourself stand out and it’s not that difficult to stand out.

You just have to put in that little effort to stand out and then get their attention.

Gary: Yeah that’s some great advice because if I would tell anybody anything.

And I’m not an expert by any means, but the one thing that I felt I needed to do.

I had to bring something to the table, you can’t just show up and it’s like well I got this PLR, a thousand other people have the same PLR.

You need to do something a little bit different with it.

I was actually in a Mariners game believe it or not when I think your e-mail went out for those five e-books that I turned into audio series.

And I looked at it and I was like, well I’m going to e-mail him.

First I got to get the audios done and that’s like massive amount of work.

I saw your other thing with the coaching thing, is like wow I know I can get his attention this way.

So I went ahead and spend the money and that was money well spent.

So if you’re out there listening, you’re not going to be able to just show up on somebodies doorstep if you don’t bring something to the table, especially the more well-known marketers.

So spend the time, getting some technical expertise, doing something that maybe they aren’t good at, and you can find all this stuff out, but just figure out what it is that will fit well with whoever you’re targeting and then just go for it because like I said, I wasn’t looking to do a JV with Paul when I initially signed up.

I was just looking for the mail to the list and it’s like here I got this and things just kind of worked out like they worked out once we started talking.

Paul: Yeah it was amazing how that worked out.

I’m glad you said you were at a Mariners game, obviously I’m a big fan too, so that’s fantastic.

And it is good, like I said you do have to bring something to the table.

It can be something small, it can be something big.

You’re just not going to, even myself I’m decently known in the space of Internet marketing, and I still have to work hard to get people to promote for me, even the more well-known guys and me.

Even people that still have a decent list that might be less known than me and you still have to put in that effort to stand out.

And sometimes that effort might be your product is different from what everybody else is doing.

I am in the PLR space and I’ve carved out a niche because I am one of the very few PLR creators that literally creates his own PLR content and everybody else out there, people ask me, they will call you nuts, you put in so much effort to make your PLR but that has made me where I’m at today.

That’s why they sell so well because of that reason, because I create it, because I put in the additional effort and it’s different, everybody else as a cookie-cutter approach, a lot of others, not everybody else but a lot of other sellers.

It’s the same outsourcer, the same look and feel, the same type of product and again those products are good.

A lot of them are good products.

So they actually do spend a lot of money in the outsourcing and it is quality, I’ll give them that, but it just doesn’t have that component that’s different.

Mine are unpredictable, people don’t know, they know they’re going to get quality but they can’t predict like when I see some other people launch a PLR.

I know what it’s going to be, it’s just going to basically just change the name of the product, and that’s it.

And with mine, it’s unique, it stands out and so that’s my point is not to boast about what I create but it’s how I’ve learned to be unique.

And that’s the same thing we did with The Real Guys brand.

Everybody knows us as the real guy, a lot of people know us as The Real Guys and people love that brand and why did they love it so much, because it’s unique, it’s different.

It was against the grain.

It wasn’t like everybody else out there at the time and people still talk about that to this day and it’s a brand name that sticks and so just be unique, be original.

Think outside the box.

Think outside the box.

Don’t try to follow cookie-cutter approach and it’s going to be amazing the results that might happen.

Gary: You have some great advice there, and I thing that’s going to wrap it up for today.

So I want to say goodbye from the Northwest and we’ll see you guys next time.

Paul: See you guys.

Thank you so much.

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