Is Social Media a Safe Place for Your Home Business?

There's a saying: "Never build your business on someone else’s platform."

Social media can send you traffic and help make sales, but it can also suddenly change the rules, leaving you without support.

Why It’s Important:

• Unpredictable Changes: Social media platforms can change their rules anytime. For example, Facebook once removed posts about wildfires, even when they were important for safety.

• Trust Issues: If a platform removes your important posts, how can you trust it with your business?

What to Do:

• Build Your Own Assets: Create your own website, email list, and SMS list. This way, you control your audience and data.

• Diversify: Don’t rely only on platforms like Facebook or X. Spread out your presence online.

When you build your own digital presence, you protect your business from unexpected changes on social media platforms and ensure you can always reach your customers.

Read more: Washington Post Article