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How Bored Panda Made Millions Sharing Viral Content (And How You Can Too)

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Alun Hill
March 19, 2025

Ever wonder how some websites seem to explode with viral content while others barely get noticed?

More importantly, have you ever thought about building something just as successful?

Let’s take a look at Bored Panda — a site that turned simple, shareable content into a multi-million-dollar business. 

It doesn’t sell products.

It doesn’t offer services.

It just shares engaging content that people love to click and share.

Want to build something similar in your niche?

Here’s exactly how they did it—and how you can, too.

How Bored Panda Got Started

Back in 2009, Lithuanian entrepreneur Tomas Banišauskas started Bored Panda while still a business student.

He loved art, photography, and storytelling—but couldn’t find a site that curated this content in an engaging way.

So, he created one.

At first, it was just him sharing cool art and design stories.

But as social media exploded, so did Bored Panda.

People shared the articles like crazy, and traffic skyrocketed.

Lesson? 

You don’t need to invent something new.

Just present content people love to share in a way that makes it irresistible.

How Bored Panda Works

Bored Panda isn’t a traditional news site. It doesn’t have reporters or break stories.

Instead, it curates viral content from across the internet and social media.

Here’s the 3-step system:

  1. Find Viral Content
    Their team scours platforms like Reddit, Instagram, and Twitter for highly shareable content:

  • Amazing photography

  • Funny or heartwarming stories

  • Fascinating art or design

  • Feel-good human interest content

  • Memes that make people smile

  1. Repackage with a Click-Worthy Headline
    A good post becomes great with a compelling headline: Example: "This Artist Creates Mind-Blowing 3D Murals That Will Trick Your Eyes"

Headlines matter.

If people don’t click, they won’t share.

  1. Optimize for Social Sharing & SEO
    Bored Panda structures content to be easy to consume and highly shareable:

  • Lots of images and visuals

  • Catchy, clear headlines

  • Social proof ("10,000 people liked this")

Result?

Millions of daily clicks and shares.

How Bored Panda Makes Money

No products.

No services.

Yet, millions in revenue.

Here’s how:

  1. Display Ads
    Banner ads on every article = huge earnings.

  • More visitors = more ad views = more money.

  • Even a few cents per view adds up fast with millions of readers.

  1. Sponsored Content
    Brands pay to be featured, but in a natural, engaging way:

  • Example: A travel company sponsors "10 Hidden Beaches You Need to Visit" and includes their resort.

How You Can Do the Same (In Your Niche)

You don’t need a big budget or team—just the right system.

  1. Find Viral Topics in Your Niche

  • Browse Reddit, Quora, TikTok, and Twitter.

  • Look for posts with thousands of likes.

  • Track trending hashtags and viral challenges.

  1. Create Shareable Content

  • Write killer headlines that grab attention.

  • Add visuals—images, videos, GIFs.

  • Make it fun, emotional, and easy to share.

  1. Post Everywhere

  • Share across social platforms.

  • Join Facebook groups, LinkedIn, Pinterest.

  • Encourage user-generated content to grow faster.

  1. Monetize with Ads & Sponsors

  • Add Google AdSense for easy income.

  • Partner with brands for sponsored content.

  • Offer premium content or memberships.

Final Thoughts: Learn from Bored Panda & Go Viral

Bored Panda’s success isn’t magic—it’s just a smart strategy.

🔹 Curate shareable content.
🔹 Use irresistible headlines and visuals.
🔹 Make sharing easy.
🔹 Monetize with ads and partnerships.

Viral success starts with a simple idea and consistent execution. 

Pick a niche, follow the system, and watch what happens.

You can start today.

Alun