• Alun Hill
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  • 10 Simple Pricing Tricks to Help You Sell More

10 Simple Pricing Tricks to Help You Sell More

Pricing isn’t just about numbers—it’s about how people think and feel.

Small changes in how you show prices can make a big difference in how much people buy from you.

Here are 10 simple pricing tricks to help you use pricing psychology to sell more:

  1. Big Font Equals Big Price: A big number looks like a higher price. Use smaller fonts for your prices to make them seem cheaper. For example, show $100 instead of $100.

  2. Higher Prices Anchor Expectations: List a high price first to make other prices look like a bargain. For example, show a $5,000 coaching package first, then a $397 course.

  3. Dollar Signs are Bad: Dollar signs can make people feel like they’re spending too much. If you can, leave out the dollar sign. Show 197 instead of $197.

  4. Numbers Ending in .99 Seem Cheaper: This is called ‘charm pricing.’ Instead of charging $100, charge $99.99 to make it look cheaper.

  5. Abbreviated Numbers Seem Smaller: $10K looks smaller than $10,000.00, and $1 looks smaller than $1.00.

  6. Red Numbers Are Bargains: Prices in red can look like good deals. Show sale prices in red, like this: Was $210.00, now just $69!

  7. BOGO Works Better than 50%: Offering “buy one, get one free” is better than a 50% discount, even if it means customers spend more.

  8. Comparison Numbers Increase Conversions: Compare your product to something big to make it look better. For example, compare a $199 course to a $60,000 college education.

  9. Odd Numbers Beat Even Numbers: Numbers ending in 1, 3, 5, 7, or 9 look smaller than even numbers.

  10. Be Specific: Specific numbers set clear expectations. For example, “Buy 18 for your freezer” can increase sales more than “Buy them for your freezer.” 10.5. Luxury Products? Use Round Numbers: Round numbers make luxury items seem more expensive. Charge $1700 instead of $1699 for high-end products.

Bonus Tip:

  • Exact Numbers Appear Larger: Use commas and decimals to make numbers look bigger. For example, 1,507,375 followers looks bigger than 1.5M followers.

Use these tips to make your prices more attractive and sell more products from home!