“I want to start an online business but I don’t know how.”
“I want to start my own blog and list build but I don’t know how.”
“I want to create a product but I don’t know how.”
I want to [insert whatever it is you want to do] but I don’t know how.”
Well, guess what … neither did every single person who did it for the first time.
But you’ve got to take the leap anyway, and take it on faith that you will land on your feet.
Figuring things out on the fly is a learned skill.
And the more often you take the leap – any leap – without knowing exactly where you’re going to land, the better you get at it.
Plus, each time makes you better equipped to leap again and again and again.
Learning to operate at a high level within unknown scenarios is more valuable than learning a specific set of skills for a specific situation.
Prepare yourself mentally for being unprepared.
You can never anticipate the exact skills you will need until you need them. In fact, you don’t know what you don’t know until you find out you don’t know it.
You’re going to hit roadblocks.
And expect to crash through those roadblock to the other side, too.
They are coming for you, so be prepared mentally.
Go in fighting, not retreating.
Keep your eye on the goal and nothing will stop you…
…but if you look only at the obstacles, you will never get far.
Think about this – your entire life you have been flying by the seat of your pants in one fashion or another.
Don’t stop now.
When they tell you to seize the day, they don’t mean tomorrow – they mean TODAY.
Take the leap, because you got this!
Fake Reviews and Comments – Should You Do It?
I was asked a question the other day from someone who wanted to know if it’s…
“…totally stupid to comment on my own website… leaving positive comments about my own reviews and including my own affiliate links to other products, like this:
‘I really liked that product but this one is better (affiliate link.)’”
First of all, you could totally do this.
All you’d have to do is setup different login credentials and use those.
But I don’t recommend it, and not even for the reason you’re probably thinking, either.
While it is true that some people will figure out what you’re doing, realize you’re a faker and you’ll lose credibility and sales, there is an even BIGGER reason not to do it:
How do you feel about yourself when you do something like this?
I’m assuming, of course, that you’re in the 97% portion of the population that has emotions like regret and empathy.
How do you feel, knowing that you are actively working to deceivepeople?
Does this help or hurt your confidence, self-esteem and overall happiness?
It most likely takes a very real toll that crosses into other areas of your life as well.
My advice for this person would be total honesty.
That’s total honesty in their reviews, their comments, and their entire business.
Your customers deserve that.
But more importantly … so do you.
Ignore 95% Of Your Marketplace to Double Your Profits
I work a lot with brand new businesses on setting up and building their business.
Can you guess the number one problem these new marketers make for themselves?
They want to target EVERYBODY…
EVERYBODY who has a kid
EVERYBODY who wants a date
EVERYBODY who wants to make money
EVERYBODY who wants to lose weight
I then have to go around and around with them to convince them of one simple, powerful fact:
The more you specialize, the more you sell.
Think of a general practitioner doctor versus a brain surgeon – who do you think makes more?
Think of a general contractor versus a contractor specializing in high rise buildings – who do you think makes more?
Think of a regular fireman versus one who puts out fires in oil wells– who do you think makes more?
Online businesses are no different.
You cannot target senior citizens the same way you do twenty-somethings or new mothers or busy executives.
That’s why you’ve not only got to pick your niche – making money, health, diet, dating, etc – you’ve also got to pick your audience.
And even if you are STILL thinking you can target every single overweight person with your diet product, ask yourself this.
How are you going to contact and sell to all of these different people?
A market that is too wide does not work.
Want to teach marketing to ALL small business owners?
Want to teach marketing to chiropractors?
You’ll make a fortune.
Want to teach dating techniques to every single person out there?
Want to teach dating techniques to single guys under 30?
Again, you’ll make a fortune.
Pick your niche.
Then pick your audience within that niche.
You’ll have a far easier time finding your prospects, knowing how to talk to them and getting them to give you money.
And even on your worst day, you’ll at least double your income.
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