SearchCap: The Day In Search, May 11, 2012

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Posted by Alun Hill

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO

In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had. The system is credited with a [...]
Zenya’s Next Gen Keyword & Categorization Platform

The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically. So, wouldn’t you think that after more than a [...]
Search In Pics: Yahoo! MAD Logo, Google Glass View & Office Jousting At Google

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google HVAC Logo: Source: Flickr Yahoo MAD logo: Source: startupgrind.com View From Google Glasses: Source: Google+ [...]
The Ties Between Emotional Design & SEO

Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.
Yahoo Search Sees 8th Monthly Share Decline — comScore

It’s that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who’ve subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last [...]