SearchCap: The Day In Search, June 25, 2012

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    Posted by Alun Hill

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Current State Of PPC Keyword Match Types

    I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth on topics such as ad rotation, features needed/wanted in AdWords, and changes to keyword match types. In my column on the Google ad rotation change last month, I expressed my strong concerns about [...]

  • Where’s Waldo? According To Google Maps, Colorado Wildfire Burning Near Chicago

    I live in Colorado, where we’re experiencing an unprecedented number of wildfires this summer—reportedly, fully 50% of country’s firefighting resources are currently stationed here. I’m not in any personal danger (at the moment) but like most people living here I’m closely tracking news of the fires and am very concerned for those who are at [...]

  • Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?

    Google did not just tell all of you to make your sites responsive. Actually they did, but that’s not all they said. At SMX Advanced, Pierre Far of Google announced something else as well. Responsive Web design is Google’s preferred option he said, but only if it’s best for a site’s users. You may think [...]

  • Google’s 2012 Gay Pride Search Bar Ribbon

    In 2011, 2010, 2009 and 2008 Google showed their support for the Gay and Lesbian community by adding the rainbow colors to the search results. This year is no different for the Gay and Lesbian Pride month. If you search for [gay] or related keywords, Google will show the following ribbon under the search box: [...]

  • Apple Changes Ranking Algorithm For App Store Searches?

    TechCrunch reports Apple seems to have changed how they rank apps within the App Store search results. Prior, having the keyword in your app’s name would tend to work well in terms of ranking the app in the app store. Now, according to several app developers, Apple is also ranking the apps based off of [...]

  • Google’s Matt Cutts On Affiliate Links: We Handle Majority Of Them

    The video about is from the SMX Advanced show in 2012 where Danny Sullivan asked Google’s Matt Cutts about nofollowing affiliate links. Matt responded that although they handle the majority of affiliate links automatically, if you are at all worried, you should nofollow those links to be careful. Here is what Matt said, if you [...]

  • Yelp Elevated By Apple Relationship, Second Only To Google In Local Importance Now

    We’re starting to see what Apple Maps will look like as well as the features it will contain, among them check-ins on Yelp. At the same time it’s becoming clear how important Yelp now is in the world of local and Local SEO through its Apple relationship. Yelp has always been important. However the site [...]

  • 10 Numbers Every Enterprise SEO Needs On Speed Dial

    As I have written in earlier columns, SEO is not rocket science. What the industry has labeled “Enterprise SEO” is more project management and compliance work than it is the algorithm-chasing or link-whoring that smaller institutions have to take on in order to compete in the search marketplace. In our Enterprise SEO work, we have [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items



Written by Alun Hill