SearchCap: The Day In Search, June 22, 2012

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    Posted by Alun Hill

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Solve The Alan Turing Google Logo Puzzle

    Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, I’ve ever seen. The logo is a representation of the look and functionality of the Turing machine, a machine that was the stepping stone for modern computing. This Doodle asks you to solve [...]

  • Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data

    Regular expressions are a powerful computing tool, with near-mythical status in some programming circles (here is one of my favorite online comic series’ take on the topic: http://xkcd.com/208/). This article demonstrates some useful ways to use regular expressions with PPC, by adding new dimensions to our typical Account/Campaign/AdGroup hierarchy of data. Another use for regular [...]

  • Google Drastically Cuts Prices On Maps API Usage

    Google is dramatically cutting prices for the heaviest developer-users of of its Maps API to keep them from defecting to other platforms. The company has slashed prices “from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.” Since the new fees policy was instituted last Fall, there have been several high profile [...]

  • Google Maps’ Mobile Ads Format Gets A Refresh

    Google has revamped its format for AdWords that display within Maps for Mobile, in an effort to make them work more efficiently for smartphone users and advertisers. As a part of the new format, which will be made available to newer versions of Android phones today, calls to action like “get directions” and “click to call” [...]

  • Search In Pics: Chrome & Android Toys, Street Views Hawaii & Twitter #Comfort

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android On Phone: Source: Google+ Android Neon Sign: Source: Google+ Chrome Pillows: Source: Google+ Hawaii Google [...]

  • Google Maps Enters Mobile Workforce Management

    There are a number of companies that operate in the enterprise segment offering products for fleet and mobile workforce management, such as Telenav. Now Google is getting into the game with a new product descriptively but somewhat awkwardly called “Google Maps Coordinate.” (Don’t they know about branding consultants?) The new enterprise tool, which will apparently [...]

  • A Marketer’s Guide To Table Formatting In Excel

    If there’s one task most marketers share — whether their focus is SEO, paid search, or social media — it’s collecting and interpreting data. Being able to slice and dice the data to find actionable insights is key to effective analysis. Yet, one of the biggest mistakes marketers make is trying to wrangle static data [...]

  • Apple Developers, Fan Sites Show Off The New Apple Maps & Local Search

    Apple developers have had more than a week to play with (and learn) Apple Maps, one of the primary announcements from last week’s Worldwide Developers’ Conference. One Apple developer recently sent us some screenshots of the Apple Maps app, and several Apple fan sites have already posted videos on YouTube showing their hands-on tests. Some [...]

  • Google Asks Searchers: “How Satisfied Are You With These Results?”

    Nathan Sauser spotted a new feedback form on Google’s search results. It was a contextual pop up that asked him “How Satisfied Are You With These Results?” The responses had smily faces representing five ranges from very satisfied down to very dissatisfied. A Google spokesperson has confirmed that this is indeed a Google run feedback [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search



Written by Alun Hill