SearchCap: The Day In Search, June 19, 2012

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Posted by Alun Hill

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing Ties Yellow Pages Sites For Most Accurate Local Data

In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the [...]
Combining Entity Search & Social: A Chat With Bing’s Duane Forrester

In the past month, Bing has made some significant changes to their layout, integrating with Facebook and other social platforms, drastically adding value to their product. The question I wondered out loud was, how do we as marketers leverage this new social visibility. How do we become one of the influencers that show up in a given [...]
Content Ideas For An Ecommerce Site

In this article, we’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is WindyCityParrot.com an ecommerce site that sells “everything for exotic birds”. (Note that this is not a SEO site review or user experience review.) Windy City Parrot is doing an excellent job with keyword [...]
International SEO Strategy: Get Trusted Quickly

Google rolled out its Trusted Stores program earlier this month, acknowledging the importance of trust to improving online shopping experiences.
Google: 12 To 14 Million Searches Per Day Returned Hacked Sites

Google’s security blog announced today several updates on how they have been addressing malware and hacked sites on the internet. Google said that between 12 and 14 million search queries per day return warnings that at least one of the results listed in the Google search results were compromised. Google has two types of labels [...]