Posted by Alun Hill 
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Five Key Learnings From A Local Marketing Success Story
One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising at Aspen Dental, a fast-growing, multi-market health care provider. Speaking to a crowd of local search leaders from around the world, Boysman described in detail how she and her team developed a comprehensive [...]
- AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days
The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere. Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.” Three settings currently exist: Rotate evenly Optimize for clicks Optimize [...]
- 7 Real Mobile Duplicate Content SEO Issues
Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow
- Argentina, South Korea Add To Google Global Antitrust Woes
- Unredacted FCC Report Shows Google’s “Wi-Spy” Consumer Data Capture Was Intentional
- Marrying Performance With Brand –The Future Of Dynamic Display
- Instagram & Draw Something Show Social’s Better By Design
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google Course Asks Employees to Take a Deep Breath, New York Times
- The $1.2 Billion Inside Story of How Demand Almost Went Private, AllThingsD
- Yahoo Bid Expensive Farewell To Former CEO Bartz, Wall Street Journal
- Yahoo’s Five Counter-Counterclaims Against Facebook. #1: Throw Out Retaliatory Patents, TechCrunch
- Apple, Google could join Dow index: Barron’s, Reuters
- China’s Sina: We’ve Been Slow on Microblog Rules, Fear Punishment, thenextweb.com
- Apple hires former Yahoo executive to join iAd team, AppleInsider
- Google Sued by Pension Fund Over Proposed Stock Split, Bloomberg
- Google to court: Galaxy Nexus code is closed just like that of the iPhone, FOSS Patents
Local, Maps & Mobile
- Google finally launches Cube, play your way through a cubic Google Maps world, fusible.com
- Google Removes Adwords Express from Places, Mike Blumenthal
- Mobile Mondays: Mobile site or mobile app, what’s right for your business right now?, Inside AdSense
- Venice – more than just local extentions, Holistic
Link Building
- 6+ Best Link Building Tools That Help Your Organize and Track the Mess, Search Engine People
- Defining Link Metrics that Impact SEO Link Building Development, KoMarketing Associates
- Social Shares: The New Link Building, Search Engine Journal
- Using Majestic SEO without paying a penny, Majestic SEO Blog
- What It’s Like To Run A Link Agency, SEO Chicks
Searching
- Google Obviously Powers Ask.com’s Paid And Organic Search Results, WebProNews
- The Library of Utopia, Technology Review
SEM Industry
- The Sad Side To Google’s Penguin Update, Search Engine Roundtable
SEO & SEM
- Better than canonical; URL Normalization, Bing Webmaster Center blog
- Communication Ad Extensions for Google AdWords, webranking.com
- Revisiting Your Onsite SEO, Search Engine Guide
- Weekday vs Weekend Bidding In Google AdWords: The 30 Second Analysis, seoroi.com
- What Does an SEO Theorist Actually Do?, SEO Theory
- 3 Pillars of SEO Competitive Analysis, Search Engine Watch
- 6 Ways to Generate More Traffic Out of Your Images, quicksprout.com
- Google Doesn’t Owe You Shit, So Stop Whining, Nick LeRoy
- Google Webmaster Tools: "There Was An Error Processing Your Request", Search Engine Roundtable
- Google’s Recipe For The Perfect Quality Score Sauce, Search Engine Roundtable
- How Were You Impacted By The Google Penguin Update?, Search Engine Roundtable
- Perfecting On-Page Optimization for Ecommerce Websites, SEOmoz
- PPC Ads: Testing User Reviews to Increase CTR, Search Engine Watch
- Smartphone URLs Do Not Show Up In Google Mobile Sitemaps, Search Engine Roundtable
- The WordPress Plugin that Can Get You Penalized, seobraintrust.com
- Tracking Yahoo and Bing PPC Campaigns Post Search Alliance, periscopix.co.uk
- U.S Airport Search Engine Optimization Key Aspects, SageRock
