SearchCap: The Day In Search, April 20, 2012

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    Posted by Alun Hill

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder

    After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several Google products being phased out in the company’s latest “spring cleaning” announcement, along with the One Pass payment system for news publishers, Google Patent Search and Google Flu Vaccine Finder. Google Related is was a browser toolbar that offered [...]

  • Infographic: Goldilocks SEO, Getting Search Engine Optimization “Just Right”

    With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced in the form of a good infographic fairly recently. Want the [...]

  • Search In Pics: Google Halfpipe, Gooogle Cars & The Bing Train

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Founder Wearing Google Glasses: Source: Google+ Google Halfpipe: Source: Google+ Gooogle Cars: Source: Flickr Googlers [...]

  • Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters

    One might find it strange to talk about click-through rate (CTR) optimization when talking about conversion rate optimization, since these indicators do not initially seem related. Yet, while these metrics are not always correlated, they sometimes – and actually often – are. However, a high click-through rate does not assure a high conversion rate. The [...]

  • Google Street View Images Now Online In Israel

    Although a formal launch is planned for this weekend, Google’s Street View imagery for Israel is already online. It marks the first time Google has put street photographs online from any Middle Eastern country. Shown above is a screenshot of the Wailing Wall (also called the Western Wall) in Jerusalem, one of the city’s most [...]

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Written by Alun Hill