Webmaster level: All. Today we’re excited to share the launch of a shiny new version of the rich snippet testing tool, now called the structured data testing tool. The major improvements are: We’ve improved how we display rich snippets in the testing tool to better match how they appear in search...

Webmaster level: Beginner - Intermediate Government sites, from city to state to federal agencies, are extremely important to Google Search. For one thing, governments have a lot of content — and government websites are often the canonical source of information that’s important to citizens. Around...

Webmaster level: AllToday we’re announcing more detailed Site Error information in Webmaster Tools. This information is useful when looking for the source of your Site Errors. For example, if your site suffers from server connectivity problems, your server may simply be misconfigured; then again, it could...

Webmaster level: AllWe know many of you check Webmaster Tools daily (thank you!), but not everybody has the time to monitor the health of their site 24/7. It can be time consuming to analyze all the data and identify the most important issues. To make it a little bit easier we’ve been incorporating...

Webmaster Level: Intermediate to Advanced We recently filmed a video (with slides available) to provide more information about the URL Parameters feature in Webmaster Tools. The URL Parameters feature is designed for webmasters who want to help Google crawl their site more efficiently, and who manage...

Webmaster level: Advanced We’ve gotten several questions recently about whether website testing—such as A/B or multivariate testing—affects a site’s performance in search results. We’re glad you’re asking, because we’re glad you’re testing! A/B and multivariate testing are great ways...

Webmaster Level: all In order to use Google services like Webmaster Tools and Google Apps you must verify that you own the site or domain. One way you can do this is by creating a DNS TXT record to prove your ownership of the domain. Now you can also use DNS CNAME records to verify ownership of your...

Webmaster level: All Structured data is becoming an increasingly important part of the web ecosystem. Google makes use of structured data in a number of ways including rich snippets which allow websites to highlight specific types of content in search results. Websites participate by marking up their...

Webmaster level: All Structured data is becoming an increasingly important part of the web ecosystem. Google makes use of structured data in a number of ways including rich snippets which allow websites to highlight specific types of content in search results. Websites participate by marking up their...

Webmaster level: Advanced Lots of site owners use our webmaster console to see how their site is doing in Google. Last week we began sending new messages to sites with a pattern of unnatural links pointing to them, and I wanted to give more context about these new messages. Original Link Messages  First,...